Visual Culture in 19th Century San Francisco
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Visual Culture in 19th Century San Francisco



View of the City from Stockton Street, containing the portions between Washington and Sacramento Streets.

Salted-paper print, F869.S3.9 F138x:05—VAULT, Cased Photographs Collection, The Bancroft Library, University of California, Berkeley.

Creator/Contributor: George Robinson Fardon

Date: May 1855

Location: San Francisco

Note the rooftop advertisement for Ford’s Daguerrean Gallery, which was located at the southeast corner of Clay and Kearny Streets on the third floor. There appears to be another Daguerrean Gallery advertised on the building one block to the south: this may have been William Vance’s “Opposition Daguerrean Rooms,” on the southeast corner of Montgomery and Clay.

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BAck to Chapter Three

About the Book

Consuming Identities: Visual Culture in 19th Century San Francisco traces the growth of the commodified image industry in San Francisco during the nineteenth century, incorporating mass-reproduced visual representations of people into a broader history and explaining the cultural roots of modern celebrity.

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